The Alexa ranking algorithm audits a site and calculates the frequency of visits.
This data is gathered from internet users who use one of the browser extensions available for Google Chrome, Firefox, Internet Explorer etc.
So we’ve briefly touched on this but let’s look at it in a bit more detail.Īccording to Alexa’s official website, the rank is calculated using a combination of estimated average daily unique visitors to the site and the estimated number of page views on the site over the past 3 months.ĭata for their ranking system is based on traffic provided by their “global data panel”. It will also send traffic data to a central server, recording your IP address and the URL you are visiting. This will display the Alexa Rank of the visited website. If you want to contribute data to the rank, to get started you just need to download and install the Alexa toolbar: Alexa toolbar for Chrome This monitors a user browsing behavior which acts as a sample of all Internet users. Traffic and engagement are estimated from data provided by its toolbar. Alexa rank is calculated by combining a site’s estimated traffic as well as visitor engagement over the previous three months.
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